Here’s an everyday scenario. You meet a new business acquaintance you think you can work in future with. You break the ice, tentatively check what he does, explain what you do and you part company after handing out your business card.
Up to this point you have done everything by the book. You have worked hard to create the right impression and, you hope, that it’s enough. The moment you leave though the success of your future business is left to chance.



Business cards are easy to misplace, forget about and lose. On a busy day, for a busy person, a dozen or so business cards may change hands and, obviously, rising above this crowd is pure luck.

The smart business person today knows that the only way they can get ahead, create the right impression and stand a chance to form a new alliance or close a new deal is to create the kind of impression which really creates an impact. And nothing creates an impact more than to leave the person you talk to a copy of your book which contains your credentials, something about your philosophy in business, your company history and some of your thoughts and insights.

A book which has all that becomes one of the most powerful calling cards there is. First, it marks you in the mind of the person who has received it as being someone different to everyone else they have met that day.

Second, unlike a business card a book is hard to misplace, difficult to lose and next to impossible to forget about.

Third, by its very presence a book invites closer examination and a leafing of pages, at the very least, making its message to the receiver much more powerful and pervasive than just a business card.

Books-as-business-cards, are easier to create than you think. They are a mix between a company brochure and a leaflet and the cost, often is less than that of reprinting your company business cards.

How to Create a Book to Act as a Calling Card for you

It is worth remembering that when it comes to creating a book top act as a business card for your business you do not have to be a literary genius. Most of the content will be pertinent to what you do and what you need to project:

• Explain how your business got started.
• Talk about your industry.
• Include content from existing company literature such as brochures and leaflets.
• Explain a little about your personal philosophy.
• Add your website details.
• Add your contact details.

That’s it. You are done! The average book like this is 20 pages and takes no more than 10 business days to complete. Its effect, when used when you need to make the best impact, fast, are incredible. Business partner conversion rates increase, new customer conversion rates increase and your business stands out from those who are competing for your target audience’s attention.

To see how we can help you create a book as a business card, using your existing company material, simply contact us and one of our customer representatives will help guide you through the process and answer any questions you may have.

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