In the world of search engine optimization nothing stands still longer than four weeks. This is because every organic, legitimate SEO technique which can be applied to help a website get indexed properly and start to show up high on the search engines results pages (SERPs) is also abused to help less legitimate websites jump the queue and start to appear high on the search engine charts when they do not really deserve to. To counteract this search engine algorithms change every four weeks and undergo a major overhaul every six or seven months. The small changes may costs you a place or two on the search engine charts while the major ones are quite capable of making your website virtually disappear from the organic results.
What this means of course is that unless your website is tweaked a little every so often, through no fault of your own, you will find yourself sliding further and further down the search engine charts and may disappear completely within a year or two.
This is where our SEO check and report comes in handy. Before you decide to spend another dime on your website’s SEO you need to know exactly where it stands against the competition and what you need to do in terms of SEO activities in order to have it back up and running with the rest of the pack fast.
1. Analyze your site in an in-depth SEO metrics report which is given to you in plain English. The report usually runs to a minimum of twenty pages.
2. Analyze your competition (if applicable) and compare it to your site’s standing.
What you get then is an SEO road map which tells you what you need to have in order to help your site get ahead in the search engine optimization game. This is a great way to help you understand what needs to be done and therefore plan the workflow but also budget for each activity on your site and balance its cost against expected returns.