ICANN, the organisation which has, since 1998, guarded domain name conventions and made sure its regulations regarding top level domain (TLD) usage were adhered to has voted to relax domain name regulations making it possible for any name to be used as a web domain name address.
This means you can now have myname.tv (if you are an actress working in television) and myname.bishop (if you are a bishop). The change lets out the internet website naming genie out of the jar with a poised explosion of website names about to occur.
While on the face of it this may be good news for business which can now create a brand out of their name with far greater web impact its implications are far reaching and not always so easily understood. The relaxation of web domain naming will now make it harder for online visitors to remember a domain name which means that your online business will need to work harder at its branding and harder at its SEO and, in order to be found by those searching through a major search engine, it will also have to work harder in its search engine marketing (SEM).
I know that this point you will ask, is there anything positive about the ICANN change> Well, yes, of course. The relaxation of domain name restrictions will now make it easier for your business to create a website domain name that will best describe what it does and where it is. For instance you could have ‘MagicAquarium.tropicalfish’ as a web address and with the words ‘tropical fish’ and ‘aquarium’ in the URL it gains an instant advantage the moment anyone searches for let’s say ‘tropical fish aquarium’.
That however means that the new domain names now also cause problems and higher cost as those who have a recognised brand name may now be in danger of competitors circumventing it.
Confused by how the ICANN domain name change can affect your online business model? No need, contact us or arrange an online business consultation and we will help you solve any issues ahead of your competitors.
This means you can now have myname.tv (if you are an actress working in television) and myname.bishop (if you are a bishop). The change lets out the internet website naming genie out of the jar with a poised explosion of website names about to occur.
While on the face of it this may be good news for business which can now create a brand out of their name with far greater web impact its implications are far reaching and not always so easily understood. The relaxation of web domain naming will now make it harder for online visitors to remember a domain name which means that your online business will need to work harder at its branding and harder at its SEO and, in order to be found by those searching through a major search engine, it will also have to work harder in its search engine marketing (SEM).
I know that this point you will ask, is there anything positive about the ICANN change> Well, yes, of course. The relaxation of domain name restrictions will now make it easier for your business to create a website domain name that will best describe what it does and where it is. For instance you could have ‘MagicAquarium.tropicalfish’ as a web address and with the words ‘tropical fish’ and ‘aquarium’ in the URL it gains an instant advantage the moment anyone searches for let’s say ‘tropical fish aquarium’.
That however means that the new domain names now also cause problems and higher cost as those who have a recognised brand name may now be in danger of competitors circumventing it.
Confused by how the ICANN domain name change can affect your online business model? No need, contact us or arrange an online business consultation and we will help you solve any issues ahead of your competitors.
