Web Direct Studio

You’d be forgiven for thinking that web design is web design. After all if you need a website you expect to get a website, right? Yes, perhaps, if you happen to be living in the digital equivalent of the Middle Ages. Remember the time when potatoes looked like a biological experiment gone wrong and were sold by the bushel?

If you are ready for the French Fries version of a modern website you will need more than just a design team that says: “Website…here. You pay…we give you.” Ok, let’s get serious now on why exactly the ability of your web design team to do a little thinking for you and guide you with advice on what’s best is important:

1. Because we are experts at what works on the web and how the current trends may influence what you want a year down the line (that’s equivalent to seven internet years in the future).

2. We operate, through our client list, in six countries and three continents. We know that type of look, feel and programming will serve you best in the US market and we know what will work if you want a website designed for the UK market. We also know exactly what you need to do in order to appeal to the core target customer you aim for and how to halo-spread outside that core to get as many customers as possible.

3. We think local and plan global. We know the web is huge (over 1 billion computer owners-strong at present and growing) and we know that a web presence can allow you to pull in customers worldwide. Depending on your business model and product or service we will tell you exactly what you need to do, how and what effect it will have.

4. We help you plan ahead. The web never stands still. Trends change almost overnight. One slight change in a corporate giant’s online plans may have impact that reaches far beyond what they do in their immediate vicinity.

We spend countless hours each week researching, learning, increasing our knowledge and deepening our understanding. All this you get as standard. We don’t charge you extra for that knowledge or advice with your website development (unless of course you take our consulting services in which case you get the research might and assessment power of our business working directly for you), nor for the guidance we will give you in order to help you succeed.

This brings us directly to one little change that’s going to affect a great many things about the web design of your website: mobile phones.

Google have gone over 300 designs to produce a new fav icon for their website which is a blue, lower case ‘g’ the reason for this change is that Google are preparing for the way their logo will show in the lower resolution, three-inch screen of a mobile phone.

In terms of numbers the number of mobile phone owners outnumbers PC and laptop owners by about 2:1 – this gives us two billion mobile phone owners who will be in a position to access the web and browse for your services and products. If your web designers fail to take this into account when looking at your site and its subject you may face one of two things:

A. The option of re-doing the site a little further down the line and incurring more cost and distress and down time.

B. Failing to realise your site does not work well in small mobile phone browsers and getting so far behind your competitors that you may lose the opportunity of ever being able to catch them up.

Luckily we know about this (along with about twenty different web trends and changes that occurred just this week) and we bring that knowledge to bear when working on your website.

That way, whether you are trading in London and want to reach only UK customers or Amsterdam and really want to take over the world, you will be guaranteed that your website will stand a better chance of succeeding right from the start.