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The impact of Google Caffeine on your website rankings

Every time Google updates its core search engine code it spoils the day for website owners and search engine optimizers alike as they all race to see what the impact will be. This time is no different. Google Caffeine has been implemented though the update is not likely to be complete until the beginning of 2010 by which time there will be a jump in trade in valium as website owners and anyone else active in SEO try to get their nerves under control. 
Some early indications however confirm the suspicions we have had at Web Direct Studio for some time now. Google has been heading in a direction which recreates the conditions of the search engine factors it took into account in the past and which it had slowly been filtering out due to abuse. This time however it has far greater sensitivity than before and it has introduced far more content relevancy filters than before.

What this means for your SEO is that it has now got trickier than ever before. Off-page optimization, Social Media involvement and a decent Social Networking Outreach program are a must rather than a luxury which you would have to consider if you could afford or not. The other Google focus lies on brand quality with the search engine favoring brands for specific keyword content. This means that unless your SEO activities also include brand building you are unlikely to have the impact you want any time soon.

Over the past two weeks the Web Direct Studio SEO team has been experimenting in over 100 test sites we run with changes to their content in order to accurately gauge the impact the Google Caffeine update is likely to have on those sites we search engine optimize for our clients. Overall the results have been more positive than we expected with relevancy being a vital factor where search engine results are listed. The nail-biting, however is unlikely to be over until January 2010 has come and gone and we can safely begin to see stabilization in the Google organic search engine results page (SERPs).    


The Web Direct Studio company Blog is penned by a number of our in-house staff from our different areas of activity. They write anonymously in order to free their range of expression, particularly when it comes to criticizing their sector of activity or making observations about their job. They work under a simple edict: What you say must make sense and must fit in with the tone of our online business. Apart from that they are the ones who choose the topic they write about in each Blog post.