Successful companies, both online and offline, manage to survive, adapt and get ahead in their particular sector because they are adept at applying five consistent elements in their planning and thinking, and it is these elements which then guide their business development forward.

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There really is nothing new under the sun and reinventing the wheel is always a little oxymoronic, particularly when there is only one viable choice of shape you can come up with. When it comes to how to develop your online business you need to start by understanding the underlying principles governing it.

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Let’s play a mindgame. It’s the year 2015. You need to update the products on your eCommerce website, you also need to share some documents with some colleagues, work on the latest PowerPoint presentation and check your email and your computer has suffered a total meltdown. What do you do?

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Every time we create a website and host it we offer clients the ease of using the award-winning squirrel mail alongside their regular email client-based account. With no restrictions to the number of web-based email addresses which can be set up, on-board virus scans and the flexibility of using any PC to access vital emails when on the go, a web-based email account can offer many advantages.

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Those of us who were working online in 1999 remember that Ask Jeeves was an icon amongst website designers and programmers alike. Suddenly, in one place, here was a search engine which combined relevancy and natural speech in the input questions and returned, fast, relevant results.

That was then. Ten years later, with Google celebrating its eleventh birthday Ask Jeeves is back in the game with a former Google employee at the helm and a mission to claim back a tiny percentage of its old glory.

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It is a sign of our times that speeches, once the preserve of Heads of State and the CEOs of multi-national companies are now a requirement faced by the average small to medium enterprise owner (SMEs) wanting some video to promote their site and a YouTube piece which will be seen by a potential audience measured in the tens of thousands of visitors.

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Just as the summer holidays end we, at WebDirectStudio come into our busiest time of the year as everyone who had an idea which required a website designed or an eCommerce web presence suddenly realises that the clock is inexorably, ticking and the time the needed it is actually yesterday.

So far, so good. What happens next is what causes so many online business to fail. Working under the increased pressure of being an owner, an investor, the main ideas man and the person who will probably answer all the emails, the prospective website owner begins to cave in under the pressure of managing it all and starts to ask for things he has seen on websites he has researched without taking the time to properly analyze if they apply to him, if they will truly benefit him and if the cost of their design and implementation is truly justified.

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Watching giant corporations roll out their products and encroach on the turf of their rivals is invaluable because it allows us to see how they think, what they plan and how they execute those plans. Google has been on our radar since the beginning of the year because it is expanding from a vertical company which supplied a single service to countless millions worldwide to a vertical company which is using its global presence to roll out a raft of services.

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