Copywriting

The copy on your website is now more important than ever. The Google Panda update makes it imperative that you have copy which is:

 

• Original
• Optimised
• Longer than 300 words per entry
• Totally relevant to your website

 

Our copywriting service for webmasters can take the pressure off you. We provide:

 

• Original content
• Expertly written
• Optimised for specific keywords relevant to your website
• Additional keyword research
• Minimum length per post of 300+ words
• Competitive pricing
• US or UK English, depending on your website
• Correct keyword density so as not to trip up Google filters and penalize your website

We use our expertise to make your vision come real in complete discretion.



How long will it take: A single post written and researched takes approximately 48 hours to deliver. Once we have the measure of your website we can deliver between five and six pieces in that time.


What affects costs: The length of the post and the number of posts you want. The standard  length we provide is 400 words per post. If you order more than one for one website or websites with a similar subject the per unit cost drops.

Ghostwriting

Just because you do not have the time to make your idea for a book or eBook come to life does not mean it cannot be done.

Our expert ghostwriters will work from a detailed brief to help you flesh out your idea fully and then execute it for you.

Our ghostwriting service provides:

• a complete report that will be the blueprint for your book
• a comprehensive publicity campaign
• a total assessment of different book delivery systems (should it be printed or digital, hardback or paperback?)
• an estimate of the size of the market you are aiming for and the pitfalls associated with it
• a complete business model for monetizing your book
• In addition we can, if necessary, use our web design division to create a powerful web presence for your book and our graphic designers to help with the creation of viral, online collateral.

We understand that each book is a labour of love, nursed from an idea to a full-blown concept.

We use our expertise to make your vision come real in complete discretion.


How long will it take: Book projects vary depending upon their complexity. Most are completed within twelve weeks, some need as long as a year. eBooks are delivered much faster.


What affects costs: The length and complexity of your book and the length and complexity of your eBook. Each requires separate disciplines and skillsets. Your project manager will be happy to guide you on the most cost-effective way to achieve each one.

Professional Press Releases

Our NUJ trained journalists will help you create a professional Press Release which:

• Professionally written in terms of style and length
• Adheres to the acceptable formatting of the professional Press Release
• It has been written by a professional journalist as opposed to a student who will  use it as a creative writing exercise to learn how to do it

The benefits of a Press Release to your business are clear:

• First a professionally written Press Release is like a well-designed business card. It sends a clear, unmistakeable signal that you are focused, professional, business-like and should be taken seriously. It therefore increases the likelihood of what you are promoting actually getting noticed.
• A professionally written Press Release forms additional, search-engine indexable collateral you can post on your website.
• A Press Release forms part of the professional activity serious business engage in. Just like having a business card it indicates, depth, methodology and clarity of purpose.
• A Press Release also allows your online presence to increase. There is nothing worse than a potential customer or business partner doing a little research on you and finding just four pages of your company on Google. Released through online channels a Press Release becomes a digital sing post popping up on other sites which re-publish Press Release content adding credibility to your company and weight to your online presence.
• Publicity. Should the Press actually decide to give coverage to your company and its products or services a Press Release that’s already ‘out there’ makes it easy for them to find out information and create copy which means it also increases the likelihood of coverage.

How long it will take: Once agreed most Press Releases can be delivered within 72 hours.


What affects costs: Each Press Release has a flat, competitive, pricing structure. There are no hidden costs.